“Selling is giving: giving time, attention, counsel, education, empathy, and value.” from the great Bob Burg Bob Burg.com
“In fact, the word sell comes from the Old English word sellan, which means—you guessed it—'to give'.”
“When you spend time with a genuinely successful salesperson, pay close attention and you’ll find something surprising: none of the hundreds of standard sales techniques are what makes them excel at what they do. Oh, they know about them, and when it will serve their customer, they may utilize some of them. But what makes a great salesperson great at sales is that he or she is wholeheartedly interested in the other person.”
“The truth about selling is that it’s not about your product, and it’s not about you—it’s about the other person.”
“Where do great customers come from? From the gravitational pull of our influence, which is our capacity to engender those know, like, and trust feelings in others.”
~ Bob Burg and John David Mann, "Go-Givers Sell More"